150 RICHARDSON, EAST WILLIAMSBURG
We approached the marketing of 150 Richardson considering its boutique design, inspired by historic warehouse buildings. The eight condo apartments are an exquisite blend of classic rustic and modern design. Both the interiors and the exterior display attention to detail like no other residence in Williamsburg, Brooklyn. Every detail has been carefully curated.
Below you will see the graphic design and moving image marketing materials created for this building, including the following items:
- commercial & journalistic photography
- editorial magazine
- tri-fold takeaway
- grand opening postcards
- responsive property website
- grand opening video and Instagram invitation
- animated GIF E-blast
- and more
PHOTOGRAPHY
We pay careful attention to the details, to express the story and value of the property.
The inhouse Magazine - 150 Richardson
The branding for The 150 Richardson Magazine is tenacious, with a touch of hand-made fonts to express the craftsmanship of the building.
TRI-FOLD TAKEAWAY
Every property needs a takeaway for prospective buyers. For 150 Richardson, we created a 3-panel takeaway with essential information, that could stand freely on display.
POSTCARD
The 150 Richardson Grand Opening postcard continued the craft-inspired brand identity from the magazine, with a rendering of the not yet completed building on the reverse.
RESPONSIVE WEBSITE
In tune with the established branding identity, the 150 Richardson website provides additional information to potential buyers, including details on the development team and updated availability. The responsive design allows for interested buyers to immediately research availability at the property or on the go.
E-BLAST MARKETING - ANIMATED gifS
We have pioneered the animated GIF image to advertise our properties in email blasts to our mailing lists.
Research shows that moving images can increase open rates, click rates, conversion rates and revenue.
VIDEO & INSTAGRAM OPENING NIght invite
We produced this Grand Opening video and Instagram invite, which contributed to a packed event. See remarkable statistics to add video to your marketing.
BUILDING RENDERINGS & UNIT floorplans
Essential elements to the marketing of a new development, we created 3D renderings and floor plans.
