The InHouse Group Portfolio
A fresh look in Real Estate
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577 Madison

 

577 MADISON, Bedford Stuyvesant

 

We approached the marketing for 577 Madison with the vibe of Townhouse Style living. Located in Historic Bedford Stuyvesant, 577 Madison blends perfectly with the Brownstone streets. This is a brand new construction was designed with a brownstone facade. It is a collection of 8 Duplex Townhouse style condo residences.

Vintage finishes with a modern design including beautiful Cast Iron Claw Foot Deep Soaking Tubs and Victorian Style Pull Chain Toilettes.

 
 
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Below you will see the graphic design and moving image marketing materials created for this building, including the following items:

  • video tours of each unit

  • staging & photography

  • editorial magazine

  • double-sided area map

  • responsive property website

  • animated GIF E-blasts

  • and more

 
 
 

VIDEO TOURS

Video tours provide remote clients the opportunity to walk through the apartment immediately, privately, and in ideal settings. See remarkable statistics to add video to your marketing.

 
 
 

STAGING & PHOTOGRAPHY

We pay careful attention to the details, from staging to post-production,
to get everything perfect.

 
 
 

The inhouse Magazine - 577 MADISON

The branding for The 577 Madison Magazine is tenacious, with a touch of hand-made fonts to express the craftsmanship of the building. 

 
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DOUBLE-sided TAKEAWAY

For 577 Madison we created a double sided area map highlighting The Inhouse Group pics for eats and cafes. We believe you buy a neighborhood, not just Real Estate in a neighborhood.

 
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RESPONSIVE WEBSITE

In tune with the established branding identity, the 577 Madison website provides additional information to potential buyers, including details on the development team and updated availability. The responsive design allows for interested buyers to immediately research availability at the property or on the go.

 
 
 

E-BLAST MARKETING - ANIMATED gifS

THe InHouse Group have pioneered the animated .GIF image to advertise our properties in email blasts to our mailing lists. Research shows that moving images can increase open rates, click rates, conversion rates and revenue.

 
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